Rachel Layton is an executive team member and the VP of Marketing + Growth for Taziki's Mediterranean Cafe. Layton created programs that grew Same Store Sales, +10.50% YTD, a swing from -3%. Layton launched the company’s first email marketing initiative and co-launched the company’s first loyalty program, increasing average basket spend by +$8.91. Layton champions market sales growth, most notably in corp markets with double digit increases. Layton is passionate about process improvement and led a uniform RFP, decreasing basket costs by 23% YOY. Layton developed Taziki's first retail gift card strategy and expanded it to Costco, driving $70k in new sales.